If you’re looking to revise your current website, chances are you have a few goals in mind: you want to drive as much traffic as possible to your site, and once your customers are there, you want to keep them there. But somehow, you haven’t quite been able to combine the right content or images to make your sight memorable or easy to navigate, and you haven’t seen a difference in sales. And like many other companies, you’re ready to find an interactive agency that will not only improve your company’s online presence, but drive your sales and ultimately improve your bottom line. Before you consider your options, it may be helpful to create an outline to present to potential web design agencies, so that they will have a clearer idea of what type of site you are seeking and what your particular needs or goals are. Here are a few pointers to get you started:

• Define yourself: Who are you and what sets your company apart from the competition? It’s important to have a clear concept of your company’s branding and identity – choose logos and images that best represent your business and concise, crisp content that reflects your specific mission, goals and services.

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